SWEEPSTAKES TIMING

The Steven Alan Win a $2,500 Fall Wardrobe Sweepstakes (the “Sweepstakes”) begins at 12:00 a.m. ET on October 1, 2012 and ends at 11:59 p.m. ET on October 15, 2012 (the “Sweepstakes Period”).

ELIGIBILITY

The Sweepstakes is open to legal U.S. residents, who are 18 years of age or older at the time of entry. Employees of Steven Alan (the “Sponsor”), its subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies and their immediate family members (spouses, parents, children, and siblings and their spouses) and household members of each (whether related or not), are not eligible to participate or win. Void where prohibited by law. All federal, state and local laws and regulations apply.

HOW TO ENTER THE SWEEPSTAKES

There is NO PURCHASE NECESSARY to participate in the Sweepstakes. A purchase does not increase your chances of winning. During the Sweepstakes Period, you may enter the Sweepstakes by visiting www.stevenalan.com (the “Website”) and completing the on-screen registration form to receive one entry into the Sweepstakes. All eligible entries must be received by 11:59 p.m. ET on October 10, 2012 to be eligible. Limit one (1) entry per person. Use of computer programs and other automatic means to enter the Sweepstakes is prohibited and will result in disqualification. Normal Internet access and usage charges imposed by your online service may apply.

RANDOM DRAWINGS

Grand Prize Winner will be determined in a random drawing from among all eligible entries received during the Sweepstakes Period, on or about October 12, 2012. Drawing will be conducted by Sponsor, whose decisions are final on all matters relating to the Sweepstakes. Odds of winning are dependent upon the number of eligible entries received. Prize will be awarded and winner will be notified via phone/e-mail.

PRIZE AND APPROXIMATE VALUE ("ARV")

Grand Prize (1): A $2,500 online credit to stevenalan.com. Online credit is subject to certain restrictions and an expiration date may apply. Online credit will be awarded to the winner as a coupon code they can redeem at stevenalan.com and can be used on all brands found on the Steven Alan website with the exception of Isabel Marant, Etolie Isabel Marant and Bijoux Isabel Marant. Prize is nontransferable and no substitution of prize by winner is allowed. Sponsor may substitute the prize and reserves the right to award a prize of equal or great value, in their sole discretion. All federal, state and local taxes are the sole responsibility of the winner.

GENERAL RULES

By participating in the Sweepstakes, entrants agree to be bound by these Official Rules and the decisions of the Sponsor. Potential Grand Prize winner will be required to sign and return an Affidavit of Eligibility, liability/publicity release (where permitted by law) within seven (7) days of notification attempt or the prize will be forfeited and an alternate winner may be determined. Return of prize notification will result in disqualification and an alternate may be selected. Acceptance of a prize constitutes permission for the Sponsor and its agencies to use winner’s name and/or likeness for purposes of advertising and trade without further compensation, unless prohibited by law. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Entries become the property of the Sponsor. The Sponsor and its agencies are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, Internet Service Provider (ISP), or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any human error which may occur in the processing of the entries in the Sweepstakes or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the Sweepstakes. In the event of a dispute as to any entry, the authorized account holder of the account used to register will be deemed to be the entrant. The authorized account holder is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Winner may be required to show proof of being the authorized account holder of the account associated with the entry. Proof of entering information does not constitute proof of delivery or receipt of such information. Sponsor (as identified in these Official Rules) is not responsible for the failure of any email or entry to be received by Sponsor on account of technical problems or congestion on the internet or at any website. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, then the Sponsor reserves the right at its sole discretion to cancel the Sweepstakes and select the applicable winner in a random drawing from among all eligible entries received prior to cancellation. By participating in the Sweepstakes, the entrant agrees that Sponsor, their respective parents, subsidiaries, affiliated companies, agents, retailers, advertising and Sweepstakes agencies, and all of their respective shareholders, officers, directors, employees and assigns, members, representatives and agents, will have no liability whatsoever for, and will be held harmless by entrant for any liability for any bodily injury, loss, cost or damages of any kind to persons, including death and property, damages sustained due in whole or in part, directly or indirectly, from entry creation, the acceptance, possession, use or misuse of a prize or parts thereof, if applicable or participation in the Sweepstakes or participation in any Sweepstakes or related activity. By entering the Sweepstakes, you hereby represent and warrant that you have read these Official Rules and are fully familiar with its contents.

WINNER

The name of the Grand Prize winner will be posted for thirty days at www.stevenalan.com within a reasonable amount of time of the close of the Sweepstakes.

SPONSOR

The Sponsor of the Sweepstakes is Steven Alan, 177 Franklin Street, New York, NY 10013 .