In 2005, John McCambridge opened Mollusk in San Francisco as a tiny surf shop with a small backroom gallery. Just a few blocks away from the wild and unruly surf of San Francisco’s Ocean Beach, the Mollusk shop sold t-shirts and hand-shaped surfboards while serving as a creative space for the woodworkers, visual artists, musicians, and craftspeople who lurk amidst the Outer Sunset’s thick fog. Mollusk's gallery director Serena Mitnik-Miller started out working at the shop just one day a week and now manages a group of like-minded artists, a wide variety of characters known as the Mollusk Family. Over the years Mollusk has developed into a cultural institution that integrates surfing, art, craft, music, film, and visual media. Mollusk's strong connection with surfing is reflected in its collection of graphic tees, shorts, tanks, swimwear and hoodies. Each piece is designed with an underlying theme of life in and around the ocean.