rookie tee

Having spent the past 15 years creating a mini fashion world grounded in classic American roots - fashioned with a twist - Steven Alan has quietly emerged an uncommon fashion pioneer. Upon opening his first retail store in 1994, Steven sold pieces from an eclectic group of emerging designers, becoming known for his keen eye. In 1999, Steven launched his first men's collection, including his now signature Reverse Seam Shirt, followed by a women's collection soon after. The collections build upon the same curatorial point of view using authentic fabrics and precise tailoring along with thoughtful details- resulting in easily wearable, refined casual looks.