skinny jean light

Since its debut in 2009, R13's avant-garde denim silhouettes have garnered a cult status among those aiming to capture the rebellious American spirit. To achieve a vintage feel that doesn't warp or stretch, R13 uses luxe Italian and Turkish denim with pure indigo casting along with machine hand washing techniques. Its unique and subtle design details are heavily influenced by authentic American traditions and history, specially rooted in the iconic Gadsden flag. The coiled rattlesnake splayed across the flag represented the original 13 colonies and boasted the motto “Don’t Tread On Me.” – expressive of the R13 character.