In 1897, C.C. Filson opened Filson's Pioneer Alaska Clothing and Blanket Manufacturers, specializing in goods to outfit the stampeders of the Klondike Gold Rush. It was for inclement weather conditions that C.C. Filson designed his goods. The Gold Rush faded into history, but Filson kept listening to his customers, and outdoorsmen kept coming to Filson for rugged clothes. By the 1960s, Filson's reputation as the premier outfitter for outdoorsmen had spread around the globe. Over 100 years later, Filson’s comfortable and durable goods are still in style.
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