Founded in New York City in 2011, Etiquette Clothiers is dedicated to perfecting the basics. Etiquette's collections are built with the belief that basics should be as well constructed as your top layers. Two collections showcase the Etiquette goods: The White Label collection provides modern styles and patterns in exceptionally soft combed cotton. The Black Label collection is the epitome of luxury with classic designs, natural pearl buttons and the finest Italian mercerized cotton. Gone are the good old days of everyday dressing to impress? We think not. Etiquette starts with the foundation—for a little bit of civility and ceremony, underneath it all.